Privileging the privileged: gender in Indian advertising

Schaffter, Sharada J

In her perceptive and critical analysis of more than 2500 advertisements, Sharada Schaffter focuses on some of the techniques used by advertisers to demonstrate her observation that media treatment of women works to the advantage of men at the expense of the well-being and dignity of women.

Publisher: Promilla & Company

USD 29.50

Note: Forwarding by air/ courier inclusive in price.